The appliance of place marketing instruments for the purpose of promotion of tourist and recreational potential of the region

dc.contributor.author	Eidelman B.
dc.contributor.author	Fakhrutdinova L.
dc.contributor.author	Galimov S.
dc.date.accessioned	2018-09-19T22:07:56Z
dc.date.available	2018-09-19T22:07:56Z
dc.date.issued	2016
dc.identifier.issn	1993-5250
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/144730
dc.description.abstract	© Medwell Journals, 2016.In the study, the problems of formation of territorial brands in the Russian Federation and their solutions in modern conditions. It is noted that the creation of local brands is a long creative process, requiring considerable investment but giving an appropriate return in the form of increased financial revenues from tourism development in the region. Much attention is paid to the processes of formation brands in the Republic of Tatarstan is not only associated with major sporting and public events but in the long term.
dc.relation.ispartofseries	International Business Management
dc.subject	Brand value
dc.subject	Russia
dc.subject	Territorial brand
dc.subject	The concept of territorial brand
dc.subject	The development of tourism in the region
dc.title	The appliance of place marketing instruments for the purpose of promotion of tourist and recreational potential of the region
dc.type	Article
dc.relation.ispartofseries-issue	22
dc.relation.ispartofseries-volume	10
dc.collection	Публикации сотрудников КФУ
dc.relation.startpage	5295
dc.source.id	SCOPUS19935250-2016-10-22-SID85007479653

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Публикации сотрудников КФУ Scopus [24551]
Коллекция содержит публикации сотрудников Казанского федерального (до 2010 года Казанского государственного) университета, проиндексированные в БД Scopus, начиная с 1970г.