Role and significance of territorial branding as an important factor in the development of regional tourism

dc.contributor.author	Eidelman B.
dc.contributor.author	Fakhrutdinova L.
dc.date.accessioned	2018-09-19T22:07:32Z
dc.date.available	2018-09-19T22:07:32Z
dc.date.issued	2016
dc.identifier.issn	1993-5250
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/144717
dc.description.abstract	© Medwell Journals, 2016.In the study, the problems of formation of territorial brands in the Russian Federation and their solutions in modern conditions. It is noted that the creation of local brands is a long creative process, requiring considerable investment but giving an appropriate return in the form of increased financial revenues from tourism development in the region. Much attention is paid to the processes of formation brands in the Republic of Tatarstan, is not only associated with major sporting and public events but in the long term.
dc.relation.ispartofseries	International Business Management
dc.subject	Brand value
dc.subject	Russia
dc.subject	Territorial brand
dc.subject	The concept of territorial brand
dc.subject	The development of tourism in the region
dc.title	Role and significance of territorial branding as an important factor in the development of regional tourism
dc.type	Article
dc.relation.ispartofseries-issue	21
dc.relation.ispartofseries-volume	10
dc.collection	Публикации сотрудников КФУ
dc.relation.startpage	5110
dc.source.id	SCOPUS19935250-2016-10-21-SID84999040312

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Публикации сотрудников КФУ Scopus [24551]
Коллекция содержит публикации сотрудников Казанского федерального (до 2010 года Казанского государственного) университета, проиндексированные в БД Scopus, начиная с 1970г.