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dc.contributor.author Borisovna V.
dc.contributor.author Ismagilova A.
dc.date.accessioned 2018-09-19T21:49:29Z
dc.date.available 2018-09-19T21:49:29Z
dc.date.issued 2016
dc.identifier.issn 1818-5800
dc.identifier.uri https://dspace.kpfu.ru/xmlui/handle/net/144383
dc.description.abstract © Medwell Journals, 2016.The study is devoted to the study of the main word building ways that are used to create names of international brands. The aim of the article is to study the history of the international brands names, classify the main word-building ways that were used to create these names and find out specific ways to form brand name. To complete this research the most valuable and popular brands names were analyzed. The main finding of the study is that we can divide word building ways that are often used to create international brands names into two large groups: traditional (lexico-morphological) and specific. This study has theoretical and practical importance and can be interesting for linguists, students studying English language, advertising professionals. The research has practical implication in the sphere of brand-creation.
dc.relation.ispartofseries Social Sciences (Pakistan)
dc.subject Abbreviation
dc.subject Advertising
dc.subject Brand name
dc.subject Phonetics
dc.subject Shortening
dc.subject Word-building
dc.title Word building of international brands names
dc.type Article
dc.relation.ispartofseries-issue 17
dc.relation.ispartofseries-volume 11
dc.collection Публикации сотрудников КФУ
dc.relation.startpage 4236
dc.source.id SCOPUS18185800-2016-11-17-SID85003876058


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  • Публикации сотрудников КФУ Scopus [24551]
    Коллекция содержит публикации сотрудников Казанского федерального (до 2010 года Казанского государственного) университета, проиндексированные в БД Scopus, начиная с 1970г.

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