Denglish and Franglais in the framework of the modern European linguistic landscape

Abstract

The article examines the impact of the English language as an international communication agent on the nation language protecting policy in two highly-developed European countries - Germany and France. To this end, the authors make an insight into such sociolinguistic phenomena as Denglish and Franglais as a means and consequence of the globalisation process. Each of the countries and languages under study has developed its own language policy that aims at preserving its unique national heritage: language and culture. However, the global communication affects the development of each European country; and the role of English in the linguistic landscape development is becoming increasingly important. The research seeks to examine, adapt or deny some experience of European countries in question.