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dc.contributor.author | Saykina G. | |
dc.date.accessioned | 2018-09-18T20:48:21Z | |
dc.date.available | 2018-09-18T20:48:21Z | |
dc.date.issued | 2014 | |
dc.identifier.issn | 2078-0303 | |
dc.identifier.uri | https://dspace.kpfu.ru/xmlui/handle/net/142352 | |
dc.description.abstract | © Journal of Language and Literature. The aim of the article is a philosophical analysis of the implementation of essential, according to the author, human metaphysical need for transcendence in a consumer society. Through hermeneutical and comparative method we show that in the "era of post-transcendent" the transcendent can be substituted by the commodity form in which a modern consumer-person in addition to the use-value of goods also finds a converted metaphysical value. It is proved that the latter is affected by an advertising text, which actualizes metaphysical longing of a person for the transcendent. It is revealed that, despite the simulative nature of transcendence, the metaphysical goods value operates according to the principles of classical metaphysics of a man: a man can discover it only if he has an internal response to the metaphysical dimension. However, under the rule of consumer thinking a person realizes the act of transcendence in the hedonistic logic, without putting his own efforts and transforming himself. | |
dc.relation.ispartofseries | Journal of Language and Literature | |
dc.subject | Hermeneutics | |
dc.subject | Metaphysical surplus value | |
dc.subject | The commodity form of the transcendent | |
dc.subject | The consumer society | |
dc.subject | The language of advertising | |
dc.subject | The metaphysics of a man | |
dc.subject | Transcendence | |
dc.title | Transformation of human transcendence in a consumer society (hermeneutic analysis) | |
dc.type | Article | |
dc.relation.ispartofseries-issue | 4 | |
dc.relation.ispartofseries-volume | 5 | |
dc.collection | Публикации сотрудников КФУ | |
dc.relation.startpage | 416 | |
dc.source.id | SCOPUS20780303-2014-5-4-SID84942100487 |