dc.contributor.author |
Saykina G. |
|
dc.date.accessioned |
2018-09-18T20:48:21Z |
|
dc.date.available |
2018-09-18T20:48:21Z |
|
dc.date.issued |
2014 |
|
dc.identifier.issn |
2078-0303 |
|
dc.identifier.uri |
https://dspace.kpfu.ru/xmlui/handle/net/142352 |
|
dc.description.abstract |
© Journal of Language and Literature. The aim of the article is a philosophical analysis of the implementation of essential, according to the author, human metaphysical need for transcendence in a consumer society. Through hermeneutical and comparative method we show that in the "era of post-transcendent" the transcendent can be substituted by the commodity form in which a modern consumer-person in addition to the use-value of goods also finds a converted metaphysical value. It is proved that the latter is affected by an advertising text, which actualizes metaphysical longing of a person for the transcendent. It is revealed that, despite the simulative nature of transcendence, the metaphysical goods value operates according to the principles of classical metaphysics of a man: a man can discover it only if he has an internal response to the metaphysical dimension. However, under the rule of consumer thinking a person realizes the act of transcendence in the hedonistic logic, without putting his own efforts and transforming himself. |
|
dc.relation.ispartofseries |
Journal of Language and Literature |
|
dc.subject |
Hermeneutics |
|
dc.subject |
Metaphysical surplus value |
|
dc.subject |
The commodity form of the transcendent |
|
dc.subject |
The consumer society |
|
dc.subject |
The language of advertising |
|
dc.subject |
The metaphysics of a man |
|
dc.subject |
Transcendence |
|
dc.title |
Transformation of human transcendence in a consumer society (hermeneutic analysis) |
|
dc.type |
Article |
|
dc.relation.ispartofseries-issue |
4 |
|
dc.relation.ispartofseries-volume |
5 |
|
dc.collection |
Публикации сотрудников КФУ |
|
dc.relation.startpage |
416 |
|
dc.source.id |
SCOPUS20780303-2014-5-4-SID84942100487 |
|