PEST - Analysis and SWOT - Analysis as the most important tools to strengthen the competitive advantages of commercial enterprises

dc.contributor.author	Shabanova L.
dc.contributor.author	Ismagilova G.
dc.contributor.author	Salimov L.
dc.contributor.author	Akhmadeev M.
dc.date.accessioned	2018-09-18T20:44:14Z
dc.date.available	2018-09-18T20:44:14Z
dc.date.issued	2015
dc.identifier.issn	2039-9340
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/142267
dc.description.abstract	© 2015, Mediterranean Center of Social and Educational Research. All rights reserved. Commercial enterprises operating in the regional market, forced to constantly monitor changes in the environment that have a direct impact on its business.To effectively analyze the external environment has developed special techniques, among which the most popular PEST - and SWOT – analysis. The results of this analysis can reveal not only the strengths but also weaknesses in the enterprise, as well as to identify the threat in the short term, to optimize the functioning of the enterprise and to strengthen its competitive position.
dc.relation.ispartofseries	Mediterranean Journal of Social Sciences
dc.subject	Competitive advantages
dc.subject	Methods
dc.subject	PEST and SWOT – analysis
dc.subject	Trade enterprises
dc.title	PEST - Analysis and SWOT - Analysis as the most important tools to strengthen the competitive advantages of commercial enterprises
dc.type	Article
dc.relation.ispartofseries-issue	3
dc.relation.ispartofseries-volume	6
dc.collection	Публикации сотрудников КФУ
dc.relation.startpage	705
dc.source.id	SCOPUS20399340-2015-6-3-SID84942322440

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Публикации сотрудников КФУ Scopus [24551]
Коллекция содержит публикации сотрудников Казанского федерального (до 2010 года Казанского государственного) университета, проиндексированные в БД Scopus, начиная с 1970г.