Marketing strategy of higher education institutions

dc.contributor.author	Kalenskaya N.
dc.date.accessioned	2018-09-18T20:40:07Z
dc.date.available	2018-09-18T20:40:07Z
dc.date.issued	2015
dc.identifier.issn	2039-9340
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/142212
dc.description.abstract	© 2015, Mediterranean Center of Social and Educational Research. All rights reserved. The article reveals the essence of the formation of the university's marketing strategy allows us to adapt to the requirements of the market. Also in the article shows the results of the analysis of motives in choosing profession and the university. Also allow conclusions to strengthen the power of the brand of the university for prospective students.
dc.relation.ispartofseries	Mediterranean Journal of Social Sciences
dc.subject	Brand
dc.subject	Image of university
dc.subject	Marketing strategy
dc.subject	Of the university
dc.title	Marketing strategy of higher education institutions
dc.type	Article
dc.relation.ispartofseries-issue	1S3
dc.relation.ispartofseries-volume	6
dc.collection	Публикации сотрудников КФУ
dc.relation.startpage	146
dc.source.id	SCOPUS20399340-2015-6-1S3-SID84924269948

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Публикации сотрудников КФУ Scopus [24551]
Коллекция содержит публикации сотрудников Казанского федерального (до 2010 года Казанского государственного) университета, проиндексированные в БД Scopus, начиная с 1970г.