The analysis of indicators of information illumination of capital cities in mass media as a factor of their appeal

dc.contributor.author	Glebova I.
dc.contributor.author	Mirsaitova A.
dc.date.accessioned	2018-09-18T20:39:19Z
dc.date.available	2018-09-18T20:39:19Z
dc.date.issued	2015
dc.identifier.issn	2039-9340
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/142147
dc.description.abstract	© 2015, Mediterranean Center of Social and Educational Research. All rights reserved. Article is devoted to processes of management of a brand of the million-plus cities of Russia on the basis of the analysis of indicators of popularity of the cities for increase of their popularity. The analysis of positioning of the cities by external mass media in comparison to perception of the city it consumers is carried out. As a result of the analysis conclusions are drawn on success of a municipal government in different spheres of development of each million-plus city of Russia and recommendations about elimination of their weaknesses are made.
dc.relation.ispartofseries	Mediterranean Journal of Social Sciences
dc.subject	Appeal of the territory
dc.subject	Branding
dc.subject	City
dc.subject	Image of the territory
dc.subject	Information illumination
dc.subject	Mass media
dc.title	The analysis of indicators of information illumination of capital cities in mass media as a factor of their appeal
dc.type	Article
dc.relation.ispartofseries-issue	1S3
dc.relation.ispartofseries-volume	6
dc.collection	Публикации сотрудников КФУ
dc.relation.startpage	289
dc.source.id	SCOPUS20399340-2015-6-1S3-SID84924235892

Files in this item

Size: 43.88Kb

Format: PDF

Публикации сотрудников КФУ Scopus [24551]
Коллекция содержит публикации сотрудников Казанского федерального (до 2010 года Казанского государственного) университета, проиндексированные в БД Scopus, начиная с 1970г.