Электронный архив

Tendencies of small business development in the Russian information economy

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dc.contributor.author Garifova L.
dc.date.accessioned 2018-09-18T20:38:42Z
dc.date.available 2018-09-18T20:38:42Z
dc.date.issued 2014
dc.identifier.issn 2039-9340
dc.identifier.uri https://dspace.kpfu.ru/xmlui/handle/net/142045
dc.description.abstract © MCSER-Mediterranean Center of Social and Educational Research. The problem of small businesses products and services promotion with the using of new information technologies is considered in the article. The particular attention is paid to small businesses products and services promotion through social networks, especially on the Russian level. There is observation of the small businesses economic activities and social networks, which are preferable for a small business development. The basic ways of products and services promotion on social networks have been found out and there are given some recommendations on the most successful and rapid onset of the consumer audience attracting campaign. The proposed method of indicator calculation which shows the number of potential buyers will allow to calculate the approximate number of potential buyers for any business account in Instagram.
dc.relation.ispartofseries Mediterranean Journal of Social Sciences
dc.subject Enterprise
dc.subject Instagram
dc.subject Small business
dc.subject Social network
dc.subject The information economy
dc.subject The information technology
dc.title Tendencies of small business development in the Russian information economy
dc.type Article
dc.relation.ispartofseries-issue 24
dc.relation.ispartofseries-volume 5
dc.collection Публикации сотрудников КФУ
dc.relation.startpage 336
dc.source.id SCOPUS20399340-2014-5-24-SID84911393309


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  • Публикации сотрудников КФУ Scopus [24551]
    Коллекция содержит публикации сотрудников Казанского федерального (до 2010 года Казанского государственного) университета, проиндексированные в БД Scopus, начиная с 1970г.

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