Hotel business advertising specificity and its psychological examination procedure

dc.contributor.author	Kurbatskaya T.
dc.contributor.author	Dobrotvorskaya S.
dc.contributor.author	Ustin P.
dc.date.accessioned	2018-09-18T20:36:46Z
dc.date.available	2018-09-18T20:36:46Z
dc.date.issued	2015
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/141689
dc.description.abstract	© 2015, Econjournals. All rights reserved. The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel advertising are given in the article. Features of advertising messages are shown on the example of some hotels. The effects arising from the improper construction of the advertising composition are given. Conclusions, revealing features of advertising strategies in the hotel business, in contrast to advertising in the commodity market are made.
dc.subject	Advertising
dc.subject	Advertising composition
dc.subject	Advertising features
dc.subject	Hotel advertising
dc.subject	Hotel business
dc.title	Hotel business advertising specificity and its psychological examination procedure
dc.type	Article
dc.relation.ispartofseries-volume	5
dc.collection	Публикации сотрудников КФУ
dc.relation.startpage	73
dc.source.id	SCOPUS-2015-5-SID84949232225

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Публикации сотрудников КФУ Scopus [24551]
Коллекция содержит публикации сотрудников Казанского федерального (до 2010 года Казанского государственного) университета, проиндексированные в БД Scopus, начиная с 1970г.