Management of socio-economic components of branding in the company

dc.contributor.author	Safargaliev E.
dc.contributor.author	Komarova Y.
dc.date.accessioned	2018-09-18T20:33:45Z
dc.date.available	2018-09-18T20:33:45Z
dc.date.issued	2013
dc.identifier.issn	1990-9233
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/141172
dc.description.abstract	The article is devoted to defining of an essence of brand as the single whole integrity of socioeconomic promises to a consumer. In this connection the analysis of notion 'branding' is made. The authors give their own interpretation of branding as strategic process. The relationship between brand and consumer is revealed which is built in inter-influence from both sides. It is emphasized that the more stronger this relationship is the more stronger the brand will be. © IDOSI Publications, 2013.
dc.relation.ispartofseries	Middle East Journal of Scientific Research
dc.subject	Brand
dc.subject	Branding
dc.subject	Consumer
dc.subject	Strategic management
dc.subject	Unsatisfied needs
dc.title	Management of socio-economic components of branding in the company
dc.type	Article
dc.relation.ispartofseries-issue	3
dc.relation.ispartofseries-volume	17
dc.collection	Публикации сотрудников КФУ
dc.relation.startpage	296
dc.source.id	SCOPUS19909233-2013-17-3-SID84888028572

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Публикации сотрудников КФУ Scopus [24551]
Коллекция содержит публикации сотрудников Казанского федерального (до 2010 года Казанского государственного) университета, проиндексированные в БД Scopus, начиная с 1970г.