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dc.contributor.author | Protcko E. | |
dc.contributor.author | Dornberger U. | |
dc.date.accessioned | 2018-09-18T20:24:23Z | |
dc.date.available | 2018-09-18T20:24:23Z | |
dc.date.issued | 2014 | |
dc.identifier.issn | 1727-7051 | |
dc.identifier.uri | https://dspace.kpfu.ru/xmlui/handle/net/139549 | |
dc.description.abstract | © Ekaterina Protcko, Utz Dornberger, 2014. The article provides a direct test of the applicability of a western paradigm to Russia - a country with a different cultural and economic system. This article aims to give knowledge-intensive companies in Tatarstan (Russia) a better understanding about influence of their level of market orientation on business performance. This study validated Kohli and Jaworski's market orientation scale in knowledge-intensive industries, particularly in small and medium knowledge-intensive companies in Russia. The findings show that the market orientation has a positive impact on financial and non-financial business performance in knowledge-intensive industries. It is important for hi-tech companies to improve their performance by implementing market orientated strategies, putting emphasis in conducting effective market research and be strong in customer and competitor orientation. | |
dc.relation.ispartofseries | Problems and Perspectives in Management | |
dc.subject | Business performance | |
dc.subject | Knowledge-intensive companies | |
dc.subject | Market orientation | |
dc.subject | Tatarstan | |
dc.title | The impact of market orientation on business performance - The case of Tatarstan knowledge-intensive companies (Russia) | |
dc.type | Article | |
dc.relation.ispartofseries-issue | 4 | |
dc.relation.ispartofseries-volume | 12 | |
dc.collection | Публикации сотрудников КФУ | |
dc.relation.startpage | 225 | |
dc.source.id | SCOPUS17277051-2014-12-4-SID84943820860 |