Pareidolia illusions in advertising with "Hidden" symbolic images

dc.contributor.author	Kurbatskaya T.
dc.contributor.author	Dobrotvorskaya S.
dc.contributor.author	Ustin P.
dc.date.accessioned	2018-09-18T20:20:44Z
dc.date.available	2018-09-18T20:20:44Z
dc.date.issued	2014
dc.identifier.issn	1097-8135
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/138920
dc.description.abstract	The article covers the problem of using "hidden" symbols that are actually imperceptible without purposeful very careful examination of advertising picture. On the other hand "hidden" symbols in advertising are highly effective as a psychological effect on consumer. The authors discuss specifics of psychological effect of "hidden" symbols in advertising, analyze some symbols that may be found in today advertising and demonstrate specifics of perception dependence of sex. The authors have came to conclusion that hidden symbols in advertising pictures are not always carefully selected and do not reflect initial intention. Besides "hidden" symbols often contradict with advertising idea.
dc.relation.ispartofseries	Life Science Journal
dc.subject	"Hidden" Symbols
dc.subject	Advertising
dc.subject	Intent analysis
dc.subject	Pareidolia illusions
dc.subject	Psychological effect
dc.title	Pareidolia illusions in advertising with "Hidden" symbolic images
dc.type	Article
dc.relation.ispartofseries-issue	9
dc.relation.ispartofseries-volume	11
dc.collection	Публикации сотрудников КФУ
dc.relation.startpage	337
dc.source.id	SCOPUS10978135-2014-11-9-SID84902314868

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Публикации сотрудников КФУ Scopus [24551]
Коллекция содержит публикации сотрудников Казанского федерального (до 2010 года Казанского государственного) университета, проиндексированные в БД Scopus, начиная с 1970г.