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The regional development strategy based on territorial marketing (The Case of Russia)

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dc.contributor.author Bagautdinova N.
dc.contributor.author Gafurov I.
dc.contributor.author Kalenskaya N.
dc.contributor.author Novenkova A.
dc.date.accessioned 2018-09-18T20:14:46Z
dc.date.available 2018-09-18T20:14:46Z
dc.date.issued 2012
dc.identifier.issn 1818-4952
dc.identifier.uri https://dspace.kpfu.ru/xmlui/handle/net/137909
dc.description.abstract Regional marketing is a tool for shaping the internal advantages of the region, investment and economic development factors, increasing attractiveness of the area as a whole. Implementation of active organizational and economic changes in Russia's regions will lead to stabilization and subsequent growth of the national economy and social development. Modern Russia is characterized by a new qualitative state of a national economic, political and social life, it is becoming a significant part of the worlds growing economic integration and globalization processes. This makes the question of competitiveness of the country as a whole incredibly important. It is crucial to find a compromise between the diverse economic interests, the formation of innovation management, as well as to enhance the country's participation in the international division of labor and cooperation of labor. © IDOSI Publications, 2012.
dc.relation.ispartofseries World Applied Sciences Journal
dc.subject City branding
dc.subject Regional economy
dc.subject Territorial marketing
dc.title The regional development strategy based on territorial marketing (The Case of Russia)
dc.type Article
dc.relation.ispartofseries-issue SPL.ISSUE. 18
dc.relation.ispartofseries-volume 18
dc.collection Публикации сотрудников КФУ
dc.relation.startpage 179
dc.source.id SCOPUS18184952-2012-18-18-SID84876935793


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  • Публикации сотрудников КФУ Scopus [24551]
    Коллекция содержит публикации сотрудников Казанского федерального (до 2010 года Казанского государственного) университета, проиндексированные в БД Scopus, начиная с 1970г.

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