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dc.contributor Казанский федеральный университет
dc.contributor.author Mullahmetov Khanif Sharifzyanovich
dc.contributor.author Sadriev Ruslan Duferovich
dc.contributor.author Gabidinova Gul'naz Sabirzjanovna
dc.contributor.author Akhmetshin Elvir Munirovich
dc.date.accessioned 2017-01-16T07:38:39Z
dc.date.available 2017-01-16T07:38:39Z
dc.date.issued 2016
dc.identifier.citation Mullakhmetov, K. S. Control in marketing-based management / K. S. Mullakhmetov, R. D. Sadriev, G. S. Gabidinova, E. M. Akhmetshin // Academy of Marketing Studies Journal. - 2016. - Vol. 20. - Р. 13-19.
dc.identifier.uri http://dspace.kpfu.ru/xmlui/handle/net/108986
dc.description.abstract Characteristics of modern organizations' functioning environment (multi-factoriality, dynamism, uncertainty) increase the actuality of marketing approach to management. In case of marketing approach the general problem of management, provision of effective control subsystem, has its own specificity. Research of proportion "general management system - marketing activity - control subsystem" was conducted on basis of critical analysis of theoretic heritage, practice of management and previous researches of authors.
dc.language.iso en
dc.relation.ispartofseries Academy of Marketing Studies Journal
dc.rights открытый доступ
dc.subject management
dc.subject control system
dc.subject marketing approach
dc.subject controlling
dc.subject control
dc.subject audit
dc.subject monitoring.
dc.subject.other Организация и управление
dc.title Control in marketing-based management
dc.type Article
dc.contributor.org Елабужский институт (филиал) КФУ
dc.description.pages
dc.relation.ispartofseries-issue SpecialIssue2
dc.relation.ispartofseries-volume 20
dc.pub-id 149996


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