Control in marketing-based management

Akhmetshin Elvir Munirovich; Mullahmetov Khanif Sharifzyanovich; Sadriev Ruslan Duferovich; Gabidinova Gul'naz Sabirzjanovna

dc.contributor	Казанский федеральный университет
dc.contributor.author	Mullahmetov Khanif Sharifzyanovich
dc.contributor.author	Sadriev Ruslan Duferovich
dc.contributor.author	Gabidinova Gul'naz Sabirzjanovna
dc.contributor.author	Akhmetshin Elvir Munirovich
dc.date.accessioned	2017-01-16T07:38:39Z
dc.date.available	2017-01-16T07:38:39Z
dc.date.issued	2016
dc.identifier.citation	Mullakhmetov, K. S. Control in marketing-based management / K. S. Mullakhmetov, R. D. Sadriev, G. S. Gabidinova, E. M. Akhmetshin // Academy of Marketing Studies Journal. - 2016. - Vol. 20. - Р. 13-19.
dc.identifier.uri	http://dspace.kpfu.ru/xmlui/handle/net/108986
dc.description.abstract	Characteristics of modern organizations' functioning environment (multi-factoriality, dynamism, uncertainty) increase the actuality of marketing approach to management. In case of marketing approach the general problem of management, provision of effective control subsystem, has its own specificity. Research of proportion "general management system - marketing activity - control subsystem" was conducted on basis of critical analysis of theoretic heritage, practice of management and previous researches of authors.
dc.language.iso	en
dc.relation.ispartofseries	Academy of Marketing Studies Journal
dc.rights	открытый доступ
dc.subject	management
dc.subject	control system
dc.subject	marketing approach
dc.subject	controlling
dc.subject	control
dc.subject	audit
dc.subject	monitoring.
dc.subject.other	Организация и управление
dc.title	Control in marketing-based management
dc.type	Article
dc.contributor.org	Елабужский институт (филиал) КФУ
dc.description.pages
dc.relation.ispartofseries-issue	SpecialIssue2
dc.relation.ispartofseries-volume	20
dc.pub-id	149996