Browsing by Author "Masouras Andreas"

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Entrepreneurial development and innovation in family businesses and SMEs Advances in business strategy and competitive advantage./ [edited by] Andreas Masouras, Georgios Maris, Androniki Kavoura.

Masouras Andreas; Maris Georgios; Kavoura Androniki (2020)

"This book contributes to the understanding, improving and strengthening of entrepreneurial development, and innovation's role in family businesses and SMEs by providing both theoretical and applied knowledge in order to ...
Handbook of research on future policies and strategies for nation branding/ Viktoria Pistikou, Andreas Masouras, and Marcos Komodromos, editors.

Pistikou Viktoria; Masouras Andreas; Komodromos Marcos (2021)

"This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain ...

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