Browsing by Author "Chernova D.V."

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  • Evaluation of Event Marketing in IT Companies 
    Chernova D.V.; Sharafutdinova N.S.; Novikova E.N.; Nasretdinov I.T.; Xametova N.G.; Valeeva Y.S. (2020)
    © Springer Nature Switzerland AG 2020. The study considers evaluation of event marketing in IT companies. The competitiveness of IT companies differs from the competitiveness of manufacturing companies: The quality of ...
  • The Transformation of the Customer Value of Retail Network Services Under Digitalization 
    Chernova D.V.; Sharafutdinova N.S.; Nurtdinov I.I.; Valeeva Y.S.; Kuzmina L.I. (2020)
    © Springer Nature Switzerland AG 2020. The study presents theoretical and methodological studies of structural changes of retail network services under digitalization. Based on the analysis of literary sources and activities ...

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