Browsing by Subject "Place marketing."

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Handbook of research on future policies and strategies for nation branding/ Viktoria Pistikou, Andreas Masouras, and Marcos Komodromos, editors.

Pistikou Viktoria; Masouras Andreas; Komodromos Marcos (2021)

"This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain ...
New governance and management in touristic destinations Advances in hospitality, tourism, and the services industry book series./ [edited by] Marco Valeri.

Valeri Marco (2022)

"This book offers new insights for traditional paradigms, approaches and methods, as well as more recent developments in research methodology in new approaches to governance and management of destination, outlining how and ...

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