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Green marketing as a positive driver toward business sustainability Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Vannie Naidoo and Rahul Verma.

Naidoo Vannie; Verma Rahul (2020)

"This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"--

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