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The impact of gender images in commercials on the self-consciousness of adolescents

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dc.contributor Казанский федеральный университет
dc.contributor.author Lopukhova Olga Gennadevna
dc.date.accessioned 2016-01-26T08:21:21Z
dc.date.available 2016-01-26T08:21:21Z
dc.date.issued 2015
dc.identifier.citation Olga G. Lopukhova. The impact of gender images in commercials on the self-consciousness of adolescents. // Psychology in Russia: State of the Art, 8(1), 100-111.
dc.identifier.issn
dc.identifier.uri http://dspace.kpfu.ru/xmlui/handle/net/32745
dc.description.abstract Television has a strong impact on gender-identity development. Theoretical analysis shows that the direct perception of different gender characteristics in advertising images has a specific impact on gender self-consciousness, primarily at the unconscious level. The purpose of our study was to uncover features of this impact. In this study, the effects of advertising images on the gender self-consciousness of teenagers were investigated. Two hypotheses were examined:1.Perception of gender images in TV commercials has individual variability and is connected with gender features of self-consciousness (gender type of personality, gender differentiation of consciousness, the specifics of gender identification). 2.Direct perception of gender images in TV commercials has a differential influence on the transformation of verbal (cognitive) and nonverbal (emotive) levels of self-consciousness. The commercials, which were for chocolate, contained different gender types of male and female i
dc.language.iso en
dc.relation.ispartofseries Psychology in Russia: State of the Art
dc.rights открытый доступ
dc.subject commercials
dc.subject gender images
dc.subject identification
dc.subject gender self-consciousness
dc.subject adolescent
dc.subject.other Психология
dc.title The impact of gender images in commercials on the self-consciousness of adolescents
dc.type Article
dc.contributor.org Институт психологии и образования
dc.description.pages
dc.relation.ispartofseries-issue 1
dc.relation.ispartofseries-volume 8
dc.pub-id 108944


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