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Impact of ICTs on event management and marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Kemal Birdir, Sevda Birdir, Ali Dalgic, Derya Toksoz.

Impact of ICTs on event management and marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Kemal Birdir, Sevda Birdir, Ali Dalgic, Derya Toksoz.

Birdir Kemal; Birdir Sevda; Dalgic Ali; Toksoz Derya
URI: https://dspace.kpfu.ru/xmlui/handle/net/182714
Date: 2021

Abstract:

"This book explores the impact of new information and communications technologies on event management and marketing"--

Description:

Includes bibliographical references and index.

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