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Anthropological approaches to understanding consumption patterns and consumer behavior Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Valentina Chkoniya, Ana Oliveira Madsen, Paata Bukhrashvili.
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| dc.contributor.author | Chkoniya Valentina | |
| dc.contributor.author | Madsen Ana | |
| dc.contributor.author | Buxrašvili Paata | |
| dc.date.accessioned | 2024-01-30T21:33:37Z | |
| dc.date.available | 2024-01-30T21:33:37Z | |
| dc.date.issued | 2020 | |
| dc.identifier.citation | Anthropological approaches to understanding consumption patterns and consumer behavior Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource (xxiv, 546 pages) : - URL: https://libweb.kpfu.ru/ebsco/pdf/2463707.pdf | |
| dc.identifier.isbn | 1799831175 | |
| dc.identifier.isbn | 1799831183 | |
| dc.identifier.isbn | 9781799831181 | |
| dc.identifier.isbn | 9781799831174 | |
| dc.identifier.uri | https://dspace.kpfu.ru/xmlui/handle/net/182712 | |
| dc.description | "Premier Reference Source" -- taken from front cover. | |
| dc.description | Includes bibliographical references and index. | |
| dc.description.abstract | "This book provides an anthropological approach to the study of consumption patterns and consumer behavior"--Provided by publisher"-- | |
| dc.description.tableofcontents | Section 1. Essential. Chapter 1. Leading the way to a sustainable future: the positive impact of a generation marketing campaign ; Chapter 2. Personalization 3.0: how personality can predict consumer behavior ; Chapter 3. Gifts as language: gift code between relatives ; Chapter 4. How to deal with corporations' complicatedness: a Brazilian example -- Section 2. Globalization. Chapter 5. Customer-oriented global supply chains: port logistics in the era of globalization and digitization ; Chapter 6. Impact of container shipping and ports on globalisation and consumer behaviour ; Chapter 7. Consumer acceptance and resistance factors toward smart retail stores ; Chapter 8. Value proposition of network companies providing restaurant services in Russia: analysis and evaluation ; Chapter 9. Cross-cultural differences and similarities in retailers' branding and digital maturity: a cross-border case study ; Chapter 10. If you want to trigger an emotional purchase, don't make your customers think: understanding customer decision making -- Section 3. Identity. Chapter 11. How Bollywood filmdom operates in India and in the international arena: consumption of Bollywood ; Chapter 12. Not a "coke and chips" holiday: museums in Danish coastal tourism ; Chapter 13. "Consumption" of past to define ethnic identity in real time and space: the case of Turkish georgians in Turkey and Germany ; Chapter 14. Dwelling and cult in the life and culture of the ancient georgians ; Chapter 15. Housing consumption: a territorial analysis of housing market drivers ; Chapter 16. Alpaca meat: constraints and reinforcements on consumption ; Chapter 17. The Portuguese luxury wine market: a study on the perceptions of wine brand managers ; Chapter 18. The consumer role for sustainable development: how consumers contribute sustainable development goals -- Section 4. Tendencies. Chapter 19. Automotive sector moving towards mobility companies: the new mobility landscape ; Chapter 20. The roles of time orientation and innate innovativeness on intentioned adoption of an AI innovation: the study of millennial consumers in London, UK ; Chapter 21. Decision making as a socio-cognitive process ; Chapter 22. Neuromarketing as an environmental awareness tool: the sustainable consumption ; Chapter 23. Merging explicit declarations with implicit response time to better predict behavior ; Chapter 24. The neuromarketing revolution: bringing science and technology to marketing insight. | |
| dc.language | English | |
| dc.language.iso | en | |
| dc.relation.ispartofseries | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| dc.relation.ispartofseries | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
| dc.subject.other | Consumption (Economics) | |
| dc.subject.other | Consumer behavior. | |
| dc.subject.other | Consumer behavior. | |
| dc.subject.other | Consumption (Economics) | |
| dc.subject.other | Electronic books. | |
| dc.title | Anthropological approaches to understanding consumption patterns and consumer behavior Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Valentina Chkoniya, Ana Oliveira Madsen, Paata Bukhrashvili. | |
| dc.type | Book | |
| dc.description.pages | 1 online resource (xxiv, 546 pages) : | |
| dc.collection | Электронно-библиотечные системы | |
| dc.source.id | EN05CEBSCO05C554 |
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