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Digital marketing strategies and models for competitive business Advances in business strategy and competitive advantage./ Filipe Mota Pinto, Teresa Guarda [editors].

Digital marketing strategies and models for competitive business Advances in business strategy and competitive advantage./ Filipe Mota Pinto, Teresa Guarda [editors].

Mota Pinto Filipe; Guarda Teresa
URI: https://dspace.kpfu.ru/xmlui/handle/net/182710
Date: 2020

Abstract:

""This book explores the theory and application of digital marketing strategies and models in businesses"--Provided by publisher"--

Description:

 
Premier Reference Source" -- Front cover.
 
Includes bibliographical references and index.
 

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