Antecedents and outcomes of employee-based brand equity
Advances in business strategy and competitive advantage./ Muhammad Waseem Bari, Muhammad Abrar, Emilia Alaverdov.

Abrar Muhammad; Alaverdov Emilia; Bari Muhammad Waseem

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dc.contributor.author	Bari Muhammad Waseem
dc.contributor.author	Abrar Muhammad
dc.contributor.author	Alaverdov Emilia
dc.date.accessioned	2024-01-29T22:02:30Z
dc.date.available	2024-01-29T22:02:30Z
dc.date.issued	2022
dc.identifier.citation	Antecedents and outcomes of employee-based brand equity Advances in business strategy and competitive advantage. - 1 online resource (xix, 297 pages) : - URL: https://libweb.kpfu.ru/ebsco/pdf/3312737.pdf
dc.identifier.isbn	9781668436233
dc.identifier.isbn	166843623X
dc.identifier.isbn	9781668436240
dc.identifier.isbn	1668436248
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/180199
dc.description	Includes bibliographical references and index.
dc.description.abstract	"The purpose of this book is to enhance researchers and practitioners' understanding of how brand equity (employee perspective) could be fruitful in understanding and learning different theories and concepts with the interaction of different industries and cultures"--
dc.description.tableofcontents	Chapter 1. Employee-based brand equity and factors of employee-brand association -- Chapter 2. Impact of employee-based brand equity on customer-based brand equity -- Chapter 3. Psychological capital as an antecedent of employee engagement and its relationship with intention to stay -- Chapter 4. Employee-based brand equity and competitive advantage -- Chapter 5. Employee-based brand equity: a literature review and a way forward -- Chapter 6. Knowledge-hiding behaviors and employee-based brand equity -- Chapter 7. Impact of leader-member exchange on innovative work behavior: role of employee-based brand equity, humor, and humble leadership -- Chapter 8. An exploration of the factors affecting brand association -- Chapter 9. Knowledge-sharing culture and employee-based brand equity -- Chapter 10. Workplace discrimination during international work assignments -- Chapter 11. Middle East: who will dominate in the region a case of China -- Chapter 12. Reviewing the employee branding process to gain firm competitive advantage -- Chapter 13. Linking psychological contract with employee-based brand equity -- Chapter 14. The impact of brand experience, service quality, and perceived value on word of mouth and repurchase intentions -- Chapter 15. A conceptual action plan for reducing environmental pollution through sustainable clothing purchase intention and behavior: a systematic review.
dc.language	English
dc.language.iso	en
dc.relation.ispartofseries	Advances in business strategy and competitive advantage (ABSCA) book series
dc.relation.ispartofseries	Advances in business strategy and competitive advantage.
dc.subject.other	Brand loyalty.
dc.subject.other	Customer loyalty.
dc.subject.other	Consumer satisfaction.
dc.subject.other	Employee morale -- Marketing.
dc.subject.other	Performance -- Marketing.
dc.subject.other	Personnel management -- Marketing.
dc.subject.other	Organizational commitment -- Marketing.
dc.subject.other	Corporate image -- Marketing.
dc.subject.other	Consumer Behavior
dc.subject.other	Fidélité à une marque.
dc.subject.other	Consommateurs -- Fidélité.
dc.subject.other	Consommateurs -- Satisfaction.
dc.subject.other	Brand loyalty.
dc.subject.other	Consumer satisfaction.
dc.subject.other	Customer loyalty.
dc.subject.other	Personnel management -- Marketing.
dc.subject.other	Electronic books.
dc.title	Antecedents and outcomes of employee-based brand equity Advances in business strategy and competitive advantage./ Muhammad Waseem Bari, Muhammad Abrar, Emilia Alaverdov.
dc.type	Book
dc.description.pages	1 online resource (xix, 297 pages) :
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C925