Developing successful global strategies for marketing luxury brands
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo.

Mosca Fabrizio; Gallo-Martinez Rosalia; Casalegno Cecilia

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dc.contributor.author	Mosca Fabrizio
dc.contributor.author	Casalegno Cecilia
dc.contributor.author	Gallo-Martinez Rosalia
dc.date.accessioned	2024-01-29T21:47:29Z
dc.date.available	2024-01-29T21:47:29Z
dc.date.issued	2021
dc.identifier.citation	Developing successful global strategies for marketing luxury brands Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource (xxiii, 351 pages) : - URL: https://libweb.kpfu.ru/ebsco/pdf/2893867.pdf
dc.identifier.isbn	9781799858836
dc.identifier.isbn	1799858839
dc.identifier.isbn	9781799858843
dc.identifier.isbn	1799858847
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/179931
dc.description	"Premier Reference Source" -- taken from front cover.
dc.description	Includes bibliographical references and index.
dc.description.abstract	"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies"--
dc.description.tableofcontents	Section 1. Managing global luxury brands in the era of digitalisation. Chapter 1. The evolution of distribution in the luxury sector: from single to omni-channel ; Chapter 2. Omnichannel shopping experiences for fast fashion and luxury brands: an exploratory study ; Chapter 3. Examining the integration of virtual and physical platforms from luxury brand managers' perspectives ; Chapter 4. Managing integrated brand communication strategies in the online era: new marketing frontiers for luxury goods ; Chapter 5. Investigating the impact of luxury brands' traditional and digital contents on customer-based brand equity ; Chapter 6. When luxury brands changed their approach to social media ; Chapter 7. Innovating luxury service experiences through e-servicescapes ; Chapter 8. Pivots in the luxury business: discovering the new luxury consumer through social data ; Chapter 9. Luxury brands and strategic management accounting -- Section 2. Sustainable development in the luxury industry. Chapter 10. Is luxury compatible with corporate social responsibility (CSR)?: models for sustainable marketing strategies ; Chapter 11. Upcycled vs. recycled products by luxury brands: status and environmental concern motives -- Section 3. New trends in consumer behaviour. Chapter 12. Generations' attitudes and behaviours in the luxury sector ; Chapter 13. There is no such thing as the millennial: a cross-cultural analysis of luxury and prestige perception among young people in Switzerland and South Korea ; Chapter 14. Designing luxurious food experiences for millennials and post-millennials ; Chapter 15. Influence of celebrity endorsement on mature female luxury cosmetic consumers.
dc.language	English
dc.language.iso	en
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
dc.subject.other	Luxury goods industry.
dc.subject.other	Luxuries -- Marketing.
dc.subject.other	Luxuries -- Marketing.
dc.subject.other	Luxury goods industry.
dc.subject.other	Electronic books.
dc.title	Developing successful global strategies for marketing luxury brands Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo.
dc.type	Book
dc.description.pages	1 online resource (xxiii, 351 pages) :
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C699