Insights, innovation, and analytics for optimal customer engagement
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Samala Nagaraj.

Nagaraj Samala

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dc.contributor.author	Nagaraj Samala
dc.date.accessioned	2024-01-29T21:47:17Z
dc.date.available	2024-01-29T21:47:17Z
dc.date.issued	2021
dc.identifier.citation	Insights, innovation, and analytics for optimal customer engagement Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource (334 pages) - URL: https://libweb.kpfu.ru/ebsco/pdf/2760339.pdf
dc.identifier.isbn	1799839206
dc.identifier.isbn	9781799839200
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/179917
dc.description	"Premier reference source"--Cover.
dc.description	Includes bibliographical references and index.
dc.description.abstract	"This book is an attempt to study the emerging concept of customer engagement and investigating underlying theories, innovative ways, review of existing literature, engagement analytics and insights for marketers with reference to customer engagement"--
dc.description.tableofcontents	Chapter 1. Augmented reality and its relationship with customer experience in retailing -- Chapter 2. Examination of empirical studies on customer engagement, online engagement, and social media engagement -- Chapter 3. Customer engagement: theoretical framework, reviewing, and cataloguing -- Chapter 4. Review of customer activism concepts: implications for customer engagement management -- Chapter 5. The role of customer engagement in the COVID-19 era -- Chapter 6. Creative and innovative ways of consumer engagement -- Chapter 7. Impact of artificial intelligence in the future of retail and customer engagement -- Chapter 8. Firms and consumer attitudes in the digital market: analytical hierarchy process approach -- Chapter 9. Valuing wellbeing: a step closer to optimum customer engagement -- Chapter 10. Online retailing and customer engagement: the changing paradigm of customer relationship management (CRM) -- Chapter 11. Determinants of customer engagement in electronic word of mouth (eWOM) communication -- Chapter 12. It's all about creating customer value: activating engagement through CRM-driven projects -- Chapter 13. Artificial intelligence in the hospitality sector.
dc.language	English
dc.language.iso	en
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
dc.subject.other	Customer relations -- Management.
dc.subject.other	Branding (Marketing)
dc.subject.other	Consumer satisfaction.
dc.subject.other	Branding (Marketing)
dc.subject.other	Consumer satisfaction.
dc.subject.other	Customer relations -- Management.
dc.subject.other	Electronic books.
dc.title	Insights, innovation, and analytics for optimal customer engagement Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Samala Nagaraj.
dc.type	Book
dc.contributor.org	IGI Global,
dc.description.pages	1 online resource (334 pages)
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C69030