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Leveraging consumer behavior and psychology in the digital economy Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Norazah Mohd Suki and Norbayah Mohd Suki.
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| dc.contributor.author | Mohd Suki Norazah | |
| dc.contributor.author | Mohd Suki Norbayah | |
| dc.date.accessioned | 2024-01-29T21:45:59Z | |
| dc.date.available | 2024-01-29T21:45:59Z | |
| dc.date.issued | 2020 | |
| dc.identifier.citation | Leveraging consumer behavior and psychology in the digital economy Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource (xxi, 299 pages) : - URL: https://libweb.kpfu.ru/ebsco/pdf/2478333.pdf | |
| dc.identifier.isbn | 9781799830436 | |
| dc.identifier.isbn | 1799830438 | |
| dc.identifier.isbn | 9781799830443 | |
| dc.identifier.isbn | 1799830446 | |
| dc.identifier.uri | https://dspace.kpfu.ru/xmlui/handle/net/179865 | |
| dc.description | "Premier Reference Source" -- taken from front cover. | |
| dc.description | Includes bibliographical references and index. | |
| dc.description.abstract | "This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"-- | |
| dc.language | English | |
| dc.language.iso | en | |
| dc.relation.ispartofseries | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| dc.relation.ispartofseries | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
| dc.subject.other | Consumer behavior -- Psychological aspects. | |
| dc.subject.other | Technological innovations -- Psychological aspects. | |
| dc.subject.other | Consumer behavior -- Psychological aspects. | |
| dc.subject.other | Technological innovations -- Psychological aspects. | |
| dc.subject.other | Electronic books. | |
| dc.title | Leveraging consumer behavior and psychology in the digital economy Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Norazah Mohd Suki and Norbayah Mohd Suki. | |
| dc.type | Book | |
| dc.description.pages | 1 online resource (xxi, 299 pages) : | |
| dc.collection | Электронно-библиотечные системы | |
| dc.source.id | EN05CEBSCO05C565 |
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