Handbook of research on retailing techniques for optimal consumer engagement and experiences
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Fabio Musso, Elena Druica.

Musso Fabio; Druica Elena

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dc.contributor.author	Musso Fabio
dc.contributor.author	Druica Elena
dc.date.accessioned	2024-01-29T21:39:07Z
dc.date.available	2024-01-29T21:39:07Z
dc.date.issued	2020
dc.identifier.citation	Handbook of research on retailing techniques for optimal consumer engagement and experiences Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource (xxiv, 571 pages). - URL: https://libweb.kpfu.ru/ebsco/pdf/2257540.pdf
dc.identifier.isbn	9781799814139
dc.identifier.isbn	1799814130
dc.identifier.isbn	9781799814146
dc.identifier.isbn	1799814149
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/179729
dc.description	Includes bibliographical references and index.
dc.description.abstract	"This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher.
dc.language	English
dc.language.iso	en
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
dc.subject.other	Retail trade -- Customer services.
dc.subject.other	Customer relations.
dc.subject.other	Consumer behavior.
dc.subject.other	Consumer behavior.
dc.subject.other	Customer relations.
dc.subject.other	Retail trade -- Customer services.
dc.subject.other	Electronic books.
dc.title	Handbook of research on retailing techniques for optimal consumer engagement and experiences Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Fabio Musso, Elena Druica.
dc.title.alternative	Retailing techniques for optimal consumer engagement and experiences
dc.type	Book
dc.description.pages	1 online resource (xxiv, 571 pages).
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C418