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Handbook of research on retailing techniques for optimal consumer engagement and experiences Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Fabio Musso, Elena Druica.
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| dc.contributor.author | Musso Fabio | |
| dc.contributor.author | Druica Elena | |
| dc.date.accessioned | 2024-01-29T21:39:07Z | |
| dc.date.available | 2024-01-29T21:39:07Z | |
| dc.date.issued | 2020 | |
| dc.identifier.citation | Handbook of research on retailing techniques for optimal consumer engagement and experiences Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource (xxiv, 571 pages). - URL: https://libweb.kpfu.ru/ebsco/pdf/2257540.pdf | |
| dc.identifier.isbn | 9781799814139 | |
| dc.identifier.isbn | 1799814130 | |
| dc.identifier.isbn | 9781799814146 | |
| dc.identifier.isbn | 1799814149 | |
| dc.identifier.uri | https://dspace.kpfu.ru/xmlui/handle/net/179729 | |
| dc.description | Includes bibliographical references and index. | |
| dc.description.abstract | "This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher. | |
| dc.language | English | |
| dc.language.iso | en | |
| dc.relation.ispartofseries | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| dc.relation.ispartofseries | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
| dc.subject.other | Retail trade -- Customer services. | |
| dc.subject.other | Customer relations. | |
| dc.subject.other | Consumer behavior. | |
| dc.subject.other | Consumer behavior. | |
| dc.subject.other | Customer relations. | |
| dc.subject.other | Retail trade -- Customer services. | |
| dc.subject.other | Electronic books. | |
| dc.title | Handbook of research on retailing techniques for optimal consumer engagement and experiences Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Fabio Musso, Elena Druica. | |
| dc.title.alternative | Retailing techniques for optimal consumer engagement and experiences | |
| dc.type | Book | |
| dc.description.pages | 1 online resource (xxiv, 571 pages). | |
| dc.collection | Электронно-библиотечные системы | |
| dc.source.id | EN05CEBSCO05C418 |
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