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Global branding: breakthroughs in research and practice/ [edited by] Information Resources Management Association.
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| dc.date.accessioned | 2024-01-26T21:32:14Z | |
| dc.date.available | 2024-01-26T21:32:14Z | |
| dc.date.issued | 2020 | |
| dc.identifier.citation | Global branding: breakthroughs in research and practice - 1 online resource (2 volumes) - URL: https://libweb.kpfu.ru/ebsco/pdf/2166056.pdf | |
| dc.identifier.isbn | 9781522592839 | |
| dc.identifier.isbn | 1522592830 | |
| dc.identifier.uri | https://dspace.kpfu.ru/xmlui/handle/net/178239 | |
| dc.description.abstract | "This book provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. It highlights a range of pertinent topics such as brand communication, consumer engagement, and product innovation"-- | |
| dc.description.tableofcontents | Section 1. Brand equity -- section 2. Brand loyalty -- section 3. Brand management and customer engagement -- section 4. Brand preference and buying behavior -- section 5. Brand trust and reputation management -- section 6. Emotional brand attachment and brand personality -- section 7. Social media and online brand communities. | |
| dc.language | English | |
| dc.language.iso | en | |
| dc.subject.other | Branding (Marketing) | |
| dc.subject.other | International business enterprises. | |
| dc.subject.other | BUSINESS & ECONOMICS / Industrial Management | |
| dc.subject.other | BUSINESS & ECONOMICS / Management | |
| dc.subject.other | BUSINESS & ECONOMICS / Management Science | |
| dc.subject.other | BUSINESS & ECONOMICS / Organizational Behavior | |
| dc.subject.other | Branding (Marketing) | |
| dc.subject.other | International business enterprises. | |
| dc.subject.other | Electronic books. | |
| dc.title | Global branding: breakthroughs in research and practice/ [edited by] Information Resources Management Association. | |
| dc.type | Book | |
| dc.contributor.org | Information Resources Management Association, | |
| dc.description.pages | 1 online resource (2 volumes) | |
| dc.collection | Электронно-библиотечные системы | |
| dc.source.id | EN05CEBSCO05C338 |
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