Exploring the power of electronic word-of-mouth in the services industry/ Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann, editors.

Loureiro Sandra Maria Correia; Kaufmann Hans Ruediger

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dc.contributor.author	Kaufmann Hans Ruediger
dc.contributor.author	Loureiro Sandra Maria Correia
dc.date.accessioned	2024-01-26T21:32:00Z
dc.date.available	2024-01-26T21:32:00Z
dc.date.issued	2020
dc.identifier.citation	Exploring the power of electronic word-of-mouth in the services industry - 1 online resource. - URL: https://libweb.kpfu.ru/ebsco/pdf/2216954.pdf
dc.identifier.isbn	9781522585770
dc.identifier.isbn	152258577X
dc.identifier.isbn	9781522585787
dc.identifier.isbn	1522585788
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/178230
dc.description	Includes bibliographical references and index.
dc.description.abstract	"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--
dc.description.tableofcontents	Chapter 1. Fundamentals of electronic word of mouth -- Chapter 2. Be or not be online engaged: exploring the flow from stimuli to e-WOM on online retail consumers -- Chapter 3. Sentiment analysis techniques, tools, applications, and challenge -- Chapter 4. Storytelling as an approach to voice complaints and ewom on social media/Facebook -- Chapter 5. Understanding e-WOM evolution in social media with network analysis -- Chapter 6. Unraveling e-WOM patterns using text mining and sentiment analysis -- Chapter 7. Using sentiment analysis for evaluating e-WOM: a data mining approach for marketing decision making -- Chapter 8. When consumers' complaints fall into public domain: negative e-WOM on social media -- Chapter 9. E-WOM analysis methods -- Chapter 10. Going crazy for reviewing: the drivers spreading e-WOM -- Chapter 11. Electronic word-of-mouth in the service industry: an empirical analysis on sharing economy services -- Chapter 12. Are online reviews helpful for consumers?: big data evidence from services industry -- Chapter 13. The role of the electronic word-of-mouth in the hotel industry -- Chapter 14. Analyzing the impact of e-WOM text on overall hotel performances: a text analytics approach -- Chapter 15. An empirical study on the importance of electronic word of mouth in the concierge industry: the case of Cyprus -- Chapter 16. Communication tools in the customer's journey: application to the tourism sector -- Chapter 17. The role of WOM in affecting the intention to purchase online: a comparison among traditional vs. electronic WOM in the tourism industry -- Chapter 18. Business case of the affiliate marketing business model -- Chapter 19. Communicating natural calamity: the sentiment analysis of post rigopiano's accident -- Chapter 20. How consumers respond to editorial communication strategies: is content marketing replacing publicity?.
dc.language	English
dc.language.iso	en
dc.subject.other	Word-of-mouth advertising.
dc.subject.other	Internet advertising.
dc.subject.other	Internet marketing.
dc.subject.other	Service industries -- Marketing.
dc.subject.other	Internet advertising.
dc.subject.other	Internet marketing.
dc.subject.other	Service industries -- Marketing.
dc.subject.other	Word-of-mouth advertising.
dc.subject.other	Electronic books.
dc.title	Exploring the power of electronic word-of-mouth in the services industry/ Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann, editors.
dc.type	Book
dc.description.pages	1 online resource.
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C361