Handbook of Business Communication: Linguistic Approaches.
Handbooks of Applied Linguistics [HAL]

Mautner  Gerlinde.; Rainer  Franz.

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dc.contributor.author	Mautner Gerlinde.
dc.contributor.author	Rainer Franz.
dc.date.accessioned	2024-01-26T21:30:32Z
dc.date.available	2024-01-26T21:30:32Z
dc.date.issued	2016
dc.identifier.citation	Mautner и др. Handbook of Business Communication: Linguistic Approaches. Handbooks of Applied Linguistics [HAL] - Berlin/Boston: De Gruyter, 2016 - 1 online resource (712 p.) - URL: https://libweb.kpfu.ru/ebsco/pdf/1566035.pdf
dc.identifier.isbn	9781614514862
dc.identifier.isbn	1614514860
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/178144
dc.description	Description based upon print version of record.
dc.description.abstract	The Handbooks of Applied Linguistics provide a state-of-the-art description of established and emerging areas of Applied Linguistics. Each volume gives an overview of the field, explains the most important traditions and their findings, identifies the gaps in current research, and gives perspectives for future directions.
dc.description.tableofcontents	Preface to the Handbooks of Applied Linguistics Series; Acknowledgements; Table of contents; I. Introduction; 1. Editors' introduction; 2. The history of the language of economics and business; II. Genres and media; 3. Genres in the business context: An introduction; 4. Business presentations; 5. Business negotiations; 6. Business meetings; 7. Sales talk and sales training; 8. From business letters to email and mobile communication; 9. Company websites; 10. The annual report; III. Foreign languages and culture; 11. Intercultural business communication: A linguistic approach
dc.description.tableofcontents	12. Multilingualism in business: Language needs13. Multilingualism in business: Language policies and practices; 14. English as a lingua franca in international business contexts: Pedagogical implications for the teaching of English for Specific Business Purposes; 15. Teaching and learning foreign business languages; 16. New media in teaching and learning business languages; IV. Lexical phenomena; 17. The structure of economic and business terms; 18. Metaphor, metonymy, and euphemism in the language of economics and business; 19. Language planning and linguistic purism in the business domain
dc.description.tableofcontents	20. The language of marketing21. The language of accounting; 22. Proper names in business; 23. Business lexicography; 24. Corpora and corpus linguistic approaches to studying business language; V. Building bridges across disciplines; 25. Organizational discourse; 26. Spoken workplace discourse; 27. Corporate language and design; 28. The risks of using standardized text modules as communication vehicles; Subject index
dc.language	English
dc.language.iso	en
dc.publisher	Berlin/Boston De Gruyter
dc.relation.ispartofseries	Handbooks of Applied Linguistics [HAL]. v.13
dc.relation.ispartofseries	Handbooks of Applied Linguistics [HAL]
dc.subject.other	Wirtschaftssprache
dc.subject.other	Unternehmen
dc.subject.other	Kommunikation
dc.subject.other	Business communication.
dc.subject.other	BUSINESS & ECONOMICS / Industrial Management
dc.subject.other	BUSINESS & ECONOMICS / Management
dc.subject.other	BUSINESS & ECONOMICS / Management Science
dc.subject.other	BUSINESS & ECONOMICS / Organizational Behavior
dc.subject.other	Business communication.
dc.subject.other	Electronic books.
dc.subject.other	Electronic books.
dc.title	Handbook of Business Communication: Linguistic Approaches. Handbooks of Applied Linguistics [HAL]
dc.type	Book
dc.description.pages	1 online resource (712 p.)
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C55