Communicative strategies in modern linguistics (On the material of english travel blogs)

Abstract

© 2020, Slovenska Vzdelavacia Obstaravacia. All rights reserved. The study of communicative strategies and communicative tactics are in central attention in modern linguistics. The article is devoted to the study of communicative strategies that are encountered in travel blogs. The main purpose of the article is to analyze communicative strategies applied in English language tourism blogs. Empirical materials are taken from “BBC Travel”, “Two monkeystravel” blogs, which are considered as the best travel blogs according to 2019 and to show that the strategies aligned with travel blogs can definitely assist tourism destinations competitively. The theoretical and practical significance of the study lies in the fact that the results will not only expand the study of the problem of "communicative strategies and tactics," but will be useful as recommendations for creating tourist promotional materials aimed at tourists. Travel blogs as an integral part of media communication play a significant role through interacting directly with addressees via different internet platforms to promote tourism destinations using persuasive communication strategies and tactics. Reacting to visitor’s opinions and satisfying their demands are also peculiar to travel blogs.