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FEATURES OF INTERACTION BETWEEN BRANDS AND CONSUMERS DURING THE PANDEMIC

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dc.contributor Казанский (Приволжский) федеральный университет
dc.contributor.author Davydenko E.A. en_US
dc.date.accessioned 2021-02-25T08:23:47Z
dc.date.available 2021-02-25T08:23:47Z
dc.date.issued 2020
dc.identifier.uri https://dspace.kpfu.ru/xmlui/handle/net/161643
dc.description.abstract The article is devoted to the features of building communications with consumers during the pandemic and identifying trends in the behavior of companies, which are largely due to online interaction with customers. The article also outlines the directions of anti-crisis measures aimed at companies ' recovery from the crisis after a period of self-isolation. en_US
dc.relation.ispartofseries IX МЕЖДУНАРОДНЫЙ МОЛОДЕЖНЫЙ СИМПОЗИУМ ПО УПРАВЛЕНИЮ, ЭКОНОМИКЕ И ФИНАНСАМ ru_RU
dc.subject brand en_US
dc.subject consumer en_US
dc.subject online service en_US
dc.subject pandemic en_US
dc.subject self-isolation en_US
dc.title FEATURES OF INTERACTION BETWEEN BRANDS AND CONSUMERS DURING THE PANDEMIC en_US
dc.title.alternative FEATURES OF INTERACTION BETWEEN BRANDS AND CONSUMERS DURING THE PANDEMIC en_US
dc.type article
dc.identifier.udk 33
dc.description.pages 365-368


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