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The appliance of place marketing instruments for the purpose of promotion of tourist and recreational potential of the region

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dc.contributor.author Eidelman B.
dc.contributor.author Fakhrutdinova L.
dc.contributor.author Galimov S.
dc.date.accessioned 2018-09-19T22:07:56Z
dc.date.available 2018-09-19T22:07:56Z
dc.date.issued 2016
dc.identifier.issn 1993-5250
dc.identifier.uri https://dspace.kpfu.ru/xmlui/handle/net/144730
dc.description.abstract © Medwell Journals, 2016.In the study, the problems of formation of territorial brands in the Russian Federation and their solutions in modern conditions. It is noted that the creation of local brands is a long creative process, requiring considerable investment but giving an appropriate return in the form of increased financial revenues from tourism development in the region. Much attention is paid to the processes of formation brands in the Republic of Tatarstan is not only associated with major sporting and public events but in the long term.
dc.relation.ispartofseries International Business Management
dc.subject Brand value
dc.subject Russia
dc.subject Territorial brand
dc.subject The concept of territorial brand
dc.subject The development of tourism in the region
dc.title The appliance of place marketing instruments for the purpose of promotion of tourist and recreational potential of the region
dc.type Article
dc.relation.ispartofseries-issue 22
dc.relation.ispartofseries-volume 10
dc.collection Публикации сотрудников КФУ
dc.relation.startpage 5295
dc.source.id SCOPUS19935250-2016-10-22-SID85007479653


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  • Публикации сотрудников КФУ Scopus [24551]
    Коллекция содержит публикации сотрудников Казанского федерального (до 2010 года Казанского государственного) университета, проиндексированные в БД Scopus, начиная с 1970г.

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