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Browsing by Author "Hwang Yoon Hyup"

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Hands-on data science for marketing: improve your marketing strategies with machine learning using Python and R/ Yoon Hyup Hwang.

Hwang Yoon Hyup (2019)

Section 2: Descriptive Versus Explanatory Analysis; Chapter 2: Key Performance Indicators and Visualizations; KPIs to measure performances of different marketing efforts; Sales revenue; Cost per acquisition (CPA); Digital ...

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