Browsing by Author "Elmashhara Maher Georges"

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Emotional, sensory, and social dimensions of consumer buying behavior Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Ana Maria Soares, Maher Georges Elmashhara.

Soares Ana Maria; Elmashhara Maher Georges (2020)

"This book explores the importance of the emotional side of shopping and discusses shopper behavior influences in a highly competitive, changing, and challenging retail industry"--

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