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Browsing by Subject "Consumer behavior."

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Analyzing the strategic role of neuromarketing and consumer neuroscience Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Dincer Atli.

Atli Dincer (2020)

"This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"--
Anthropological approaches to understanding consumption patterns and consumer behavior Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Valentina Chkoniya, Ana Oliveira Madsen, Paata Bukhrashvili.

Chkoniya Valentina; Madsen Ana; Buxrašvili Paata (2020)

"This book provides an anthropological approach to the study of consumption patterns and consumer behavior"--Provided by publisher"--
Emotional, sensory, and social dimensions of consumer buying behavior Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Ana Maria Soares, Maher Georges Elmashhara.

Soares Ana Maria; Elmashhara Maher Georges (2020)

"This book explores the importance of the emotional side of shopping and discusses shopper behavior influences in a highly competitive, changing, and challenging retail industry"--
Experiential Marketing in an Age of Hyper-Connectivity: Navigating the Customer Experience Journey.

Pomirleanu Nadia.; John-Mariadoss Babu.; Schibrowsky John. (2022)

This book will serve as a first-stop, academic resource for every scholar of experiential marketing, aspiring marketing and consumer behavior student, agency executive, professor, and experiential marketing practitioner. ...
Handbook of research on contemporary consumerism Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni.

Kaufmann Hans Ruediger; Panni Mohammad Fateh Ali Khan (2020)

Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that ...
Handbook of research on retailing techniques for optimal consumer engagement and experiences Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Fabio Musso, Elena Druica.

Musso Fabio; Druica Elena (2020)

"This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer ...
Predicting trends and building strategies for consumer engagement in retail environments/ Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors.

Granata Giuseppe; Tartaglione Andrea Moretta; Tsiakis Theodosios (2019)

"This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies ...
Selected writings on financial and economical behaviours in the new economy/ edited by Saadet Ela Pelenk.

Pelenk Saadet Ela (2019)

The book evaluates the premise and consequences of financial behaviour in the new economy. It provides information about the financial and innovative behaviours of consumers in the new economy, where changing technology ...

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Browsing by Subject "Consumer behavior."

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