"Using a concept she calls authenticity maneuvering to explain how clubs, clubbers, and DJs navigate authenticity, branding, and commercialism, Danielle Hidalgo argues that the strategic use of a rave ethos bolsters ...
This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand ...
Information Resources Management Association,(2020)
"This book provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. It highlights a range of pertinent topics such as brand communication, consumer ...
"This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain ...
"This book is an attempt to study the emerging concept of customer engagement and investigating underlying theories, innovative ways, review of existing literature, engagement analytics and insights for marketers with ...
"This book explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from ...