Browsing by Subject "Brand"

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  • Glamorous education: Main features and manifestations 
    Mikhailovna N.; Dmitrievich S. (2014)
    © The author(s). Being a powerful social trend glamour culture has significant effect on a high education that results in the phenomenon of glamorous education (glam-education). Prerequisites of this type of education are ...
  • Image of the post-soviet megalopolis in assessment of its inhabitants (case of kazan, russia) 
    Yermolaeva P.; Dyomkina E. (2016)
    In article results of the author's empirical research performed by sociologists of the Kazan Federal University and Center of Perspective Economic Researches are presented. Research is conducted with use of triangulation ...
  • Management of socio-economic components of branding in the company 
    Safargaliev E.; Komarova Y. (2013)
    The article is devoted to defining of an essence of brand as the single whole integrity of socioeconomic promises to a consumer. In this connection the analysis of notion 'branding' is made. The authors give their own ...
  • Marketing strategy of higher education institutions 
    Kalenskaya N. (2015)
    © 2015, Mediterranean Center of Social and Educational Research. All rights reserved. The article reveals the essence of the formation of the university's marketing strategy allows us to adapt to the requirements of the ...
  • Promotion in Emerging Markets 
    Unknown author (2018)
    © 2018 International Strategic Management Association. All right reserved. In the context of globalization and the importance of emerging markets, there is a need to study practical examples of product promotion in these ...

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