© The author(s). Being a powerful social trend glamour culture has significant effect on a high education that results in the phenomenon of glamorous education (glam-education). Prerequisites of this type of education are ...

The article is devoted to defining of an essence of brand as the single whole integrity of socioeconomic promises to a consumer. In this connection the analysis of notion 'branding' is made. The authors give their own ...

© 2018 International Strategic Management Association. All right reserved. In the context of globalization and the importance of emerging markets, there is a need to study practical examples of product promotion in these ...