Электронный архив

Просмотр по теме "Advertising"

Просмотр по теме "Advertising"

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  • Advertising Specifi city and its Psychological Examination Procedure 
    Ustin Pavel Nikolaevich; Dobrotvorskaya Svetlana Georgievna; Kurbackaya Tatyana Borisovna (2016)
    The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel advertising are given in the article. Features of ...
  • Hotel business advertising specificity and its psychological examination procedure 
    Kurbatskaya T.; Dobrotvorskaya S.; Ustin P. (2015)
    © 2015, Econjournals. All rights reserved. The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel advertising ...
  • Paragraphemic means in advertising for children and teenagers 
    Kazantseva A.M.; Hasan I. (2020)
    © 2020, Universidad del Zulia. All rights reserved. The article is dedicated to the advertising texts for children and teenagers, and paragraphemic means in it. Creolized advertising text allows increasing the capacity of ...
  • Pareidolia illusions in advertising with "Hidden" symbolic images 
    Kurbatskaya T.; Dobrotvorskaya S.; Ustin P. (2014)
    The article covers the problem of using "hidden" symbols that are actually imperceptible without purposeful very careful examination of advertising picture. On the other hand "hidden" symbols in advertising are highly ...
  • The marketing policy of the major russian enterprise in the chemical industry 
    Fedorovich G.; Sergeevna G.; Saetzianovna K.; Salihovna H.; Yurievich F. (2019)
    © 2019, Universidad del Zulia. All rights reserved. The study aims to investigate sources of the marketing policy of the major Russian enterprise in the chemical industry via both quantitative and qualitative methods. As ...
  • Word building of international brands names 
    Borisovna V.; Ismagilova A. (2016)
    © Medwell Journals, 2016.The study is devoted to the study of the main word building ways that are used to create names of international brands. The aim of the article is to study the history of the international brands ...

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